The Megan Hess Iconic Exhibition in Seoul
Megan about to enter the Iconic exhibition for the very first time
The exhibition space was designed section by section to give the audiences a new and exciting experience of Megan’s work. Illustrated display rooms showcased her collaborative work with luxury brands as well as New York and Paris ‘through a fashion eye’ themed rooms to experience the streets of the fashion cities based on Megan’s books of the same name. An interactive red carpet and runway allowed for the audience to experience Megan’s iconic, chic characters walking the runway. Audiences were able to attend lectures of the opinion leaders, a fashion show at the runway zone, and countless other exciting events throughout the duration of the exhibition.
“The main theme of the exhibition is ‘fashion’ but it will be expressed with fashion illustration. This type of exhibition is being tried in Korea for the ﬁrst time. The audiences will experience new fashion fantasy when they encounter Megan’s artworks.” Yohan Choi, the art director of the exhibition.
After launching the ﬁrst exhibition in Korea, the exhibition will be introduced in Japan and China, following the same concept.